Independent Opticians Birmingham | Direct Vision

Family eye care at Direct Vision Opticians Birmingham — independent opticians in Great Barr and Sheldon

Your local optician. Led by an expert.

NHS and private eye care for the whole family. Not a chain. Not a franchise. Just honest, expert care in Great Barr and Sheldon.

Book an Eye Test Check NHS eligibility

You may be entitled to a free NHS eye test — children, over 60s, diabetics, Universal Credit recipients and many more qualify automatically.

Eye care for the whole community

From a child's first eye test to varifocals for working adults and free NHS tests for over 60s — Direct Vision serves the whole family. Both NHS and private patients welcome at our Great Barr and Sheldon practices.

Choose your service

NHS Eye Test
Free for eligible patients. NHS vouchers accepted towards glasses.
Book NHS Eye Test
Kids & Teen Eye Test
Free for all under 16s and under 19s in full-time education.
Book Kids Test
NHS Voucher Holder
Free test plus NHS optical voucher applied to your frames and lenses.
Book Voucher Test
Private Eye Examination — £30
Extended consultation, retinal imaging available, and a full prescription report.
Book Private — £30

Second pair half price. Always.

On all private complete pairs — adults and children. Mix and match frames, styles and lens types.

See all our offers

Authorised Zeiss partner practice

Upgrade to the world's finest lenses. Zeiss single vision, varifocals, Photofusion, blue light, tints and coatings — available across all our complete pairs. Free Zeiss Photofusion on all Zeiss varifocals.

Explore Zeiss lenses

What our patients say

★★★★★
Great opticians. Excellent glasses I would go there again - S.Roth, Great Barr
★★★★★
Very professional and friendly staff. It's been a long time since I have been to an opticians. I felt at ease the whole experience was very relaxed. Thank you to all concerned. J.Simcox, Sheldon
★★★★★
Me and my family now attend Direct Vision for our Eye care and we cannot fault it! Every time we go there, we are treated with the upmost care and attention from start to finish. The entire process from the eye test to choosing glasses is seamless and I cannot thank the staff enough. J.Sembhi, Sheldon