★ 4.8–5.0 on GoogleLocal since 2011Same-week appointments
Direct Vision Opticians Great Barr Birmingham — independent opticians at 122 Hillingford Ave B43 7JU

A local team you can get to know

We believe good eye care starts with listening. Our small, familiar team takes a personal approach to helping you look after your vision, choose your eyewear and feel supported after your visit.

Founded in 2011 by optometrist Vik Malhi. Local schools and GPs refer patients to us, and hospital eye clinics refer them back to us for ongoing care.

About us

Clear choices, whatever your budget

From NHS options and everyday glasses to premium lens upgrades, we'll help you understand what's available and choose what works for you. See all our prices.

NHS eye test FreeIf you qualify, including over 60s, under 16s, diabetes and some benefits.
Private eye examination £30An unhurried 30-minute appointment.
Complete glasses from £59Frames and single vision lenses included. NHS vouchers accepted.
Varifocals from £125Standard or Zeiss.
Second pair Half priceOn all private complete pairs.

Here when you need us

Whether it's an eye test, new glasses, contact lenses or an adjustment, we're here to help you feel comfortable and confident in your choices.

If anything isn't right with glasses we've made for you, come back within 28 days of collecting them and we'll put it right. That includes our varifocal adaptation guarantee if you're new to varifocals. Adjustments and minor repairs are free on glasses bought from us.

  • ★★★★★

    Very professional and friendly staff. It's been a long time since I have been to an opticians. I felt at ease the whole experience was very relaxed. Thank you to all concerned. J.Simcox, Sheldon

  • ★★★★★

    Excellent service. Lovely professional and friendly optician. The lady that assists with purchase of glasses etc is lovely too. And, to my surprise, reasonably priced. - B.Wall, Sheldon

  • ★★★★★

    Excellent service, friendly & professional staff! My daughter felt completely comfortable during the assessment and is very pleased with her new glasses! Highly recommend! - L.Ellis, Great Barr

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Direct Vision Opticians Great Barr — independent opticians at 122 Hillingford Ave Birmingham B43 7JU

Great Barr

122 Hillingford Avenue, B43 7JU
Mon–Fri 9–1 & 1:30–5 · Alternate Saturdays 9–1
0121 325 0665

View Great Barr
Direct Vision Opticians Sheldon — inside Pan Pharmacy, 297-299 Church Road Birmingham B26 3YH

Sheldon

Inside Pan Pharmacy, 297-299 Church Road, B26 3YH
Tue–Fri 9–5 · Alternate Saturdays 9–1 · Closed Mondays
0121 742 9599

View Sheldon

Your questions answered

Is my eye test free?

Your NHS eye test is free if you're 60 or over, under 16, 16 to 18 in full-time education, have diabetes or glaucoma, are 40 or over with a parent, sibling or child with glaucoma, or get Universal Credit (within the earnings limits), income-related ESA or Pension Credit Guarantee Credit. Otherwise a private eye examination is £30. Check if you qualify.

How much are glasses?

Complete pairs with single vision lenses start at £59 in our Essentials range. Our £99 Simply Stylish pairs include anti-glare, and so does our £149 Elevated range. The Edit, from £219, brings together J.HYDE and Heyelander's boldest styles. Varifocals start at £125. Second pair half price on all private complete pairs. See all our prices.

Do you accept NHS vouchers?

Yes. If you have an NHS optical voucher you can choose from our dedicated voucher range at no cost, or put the voucher towards any frame and just pay the difference.

Can I bring my own prescription?

Yes. You don't need to have your eye test with us to buy glasses from us. Bring your current prescription to either practice.

Your local eye care team is ready to help

Same-week appointments at Great Barr and Sheldon. Book online, or call Great Barr on 0121 325 0665 or Sheldon on 0121 742 9599.