Your local optician. Led by an expert.
NHS and private eye care for the whole family. Not a chain. Not a franchise. Just honest, expert care in Great Barr and Sheldon.
You may be entitled to a free NHS eye test — children, over 60s, diabetics, Universal Credit recipients and many more qualify automatically.
Eye care for the whole community
From a child's first eye test to varifocals for working adults and free NHS tests for over 60s — Direct Vision serves the whole family. Both NHS and private patients welcome at our Great Barr and Sheldon practices.
Choose your service
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NHS Voucher Holder
Book Voucher TestFree test plus NHS optical voucher applied to your frames and lenses.
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Private Eye Examination — £30
Book Private — £30Extended consultation, retinal imaging available, and a full prescription report.
Second pair half price. Always.
On all private complete pairs — adults and children. Mix and match frames, styles and lens types.
Authorised Zeiss partner practice
Upgrade to the world's finest lenses. Zeiss single vision, varifocals, Photofusion, blue light, tints and coatings — available across all our complete pairs. Free Zeiss Photofusion on all Zeiss varifocals.
What our patients say
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★★★★★
Great opticians. Excellent glasses I would go there again - S.Roth, Great Barr
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★★★★★
Very professional and friendly staff. It's been a long time since I have been to an opticians. I felt at ease the whole experience was very relaxed. Thank you to all concerned. J.Simcox, Sheldon
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★★★★★
Me and my family now attend Direct Vision for our Eye care and we cannot fault it! Every time we go there, we are treated with the upmost care and attention from start to finish. The entire process from the eye test to choosing glasses is seamless and I cannot thank the staff enough. J.Sembhi, Sheldon
20+ years clinical experience · 5.0 stars on Google · NHS registered · Authorised Zeiss partner
Direct Vision
Great Barr
122 Hillingford Avenue,
Great Barr,
Birmingham
B43 7JU
Mon–Fri 9–5 · Sat 9–1
0121 325 0665
direct vision at pan pharmacy
Sheldon
Inside Pan Pharmacy,
297-299 Church Road
Sheldon,
Birmingham
B26 3YH
Mon–Fri 9–5 · Sat 9–1
0121 742 9599