Private eye test £30 · Glasses from £59 · Second pair half price · Authorised Zeiss partner · 20+ years' clinical experience

How can we help?

Eye care for the whole family, NHS and private, at both our Birmingham practices. See all our prices.

Over 60? Your NHS eye test is free

New patients over 60 also get a free retinal scan at our Great Barr practice. Proper 30-minute appointments with an experienced optometrist.

Find out more
Vik Malhi — founder and optometrist director of Direct Vision Opticians Birmingham, Great Barr and Sheldon

Run by an optometrist, not a head office.

Direct Vision was founded in 2011 by Vik Malhi, an optometrist with over 20 years' experience, who trained first as a dispensing optician. Expect an unhurried appointment, a clear explanation of your eyes and honest advice on glasses, never a hard sell.

About us

What our patients say

  • ★★★★★

    Great opticians. Excellent glasses I would go there again - S.Roth, Great Barr

  • ★★★★★

    Very professional and friendly staff. It's been a long time since I have been to an opticians. I felt at ease the whole experience was very relaxed. Thank you to all concerned. J.Simcox, Sheldon

  • ★★★★★

    Me and my family now attend Direct Vision for our Eye care and we cannot fault it! Every time we go there, we are treated with the upmost care and attention from start to finish. The entire process from the eye test to choosing glasses is seamless and I cannot thank the staff enough. J.Sembhi, Sheldon
Direct Vision Opticians Great Barr — independent opticians at 122 Hillingford Ave Birmingham B43 7JU

Direct Vision Opticians

Great Barr

122 Hillingford Avenue, Great Barr, Birmingham B43 7JU
Mon–Fri 9–1 & 1:30–5 · Alternate Saturdays 9–1
0121 325 0665

Get directions

View Great Barr
Direct Vision Opticians Sheldon — inside Pan Pharmacy, 297-299 Church Road Birmingham B26 3YH

Direct Vision Opticians at Pan Pharmacy

Sheldon

Inside Pan Pharmacy, 297-299 Church Road, Sheldon, Birmingham B26 3YH
Closed Monday · Tue–Fri 9–5 · Alternate Saturdays 9–1
0121 742 9599

Get directions

View Sheldon

Your questions answered

Is my eye test free?

Your NHS eye test is free if you're 60 or over, under 16, 16 to 18 in full-time education, have diabetes or glaucoma, are 40 or over with a parent, sibling or child with glaucoma, or get Universal Credit (within the earnings limits), income-related ESA or Pension Credit Guarantee Credit. Otherwise a private eye examination is £30. Check if you qualify.

How much are glasses?

Complete pairs with single vision lenses start at £59 in our Essentials range. Our £99 Simply Stylish pairs include anti-glare, and so does our £149 Elevated range. The Edit, from £219, brings together J.HYDE and Heyelander's boldest styles. Varifocals start at £125. Second pair half price on all private complete pairs. See all our prices.

Do you accept NHS vouchers?

Yes. If you have an NHS optical voucher you can choose from our dedicated voucher range at no cost, or put the voucher towards any frame and just pay the difference.

Can I bring my own prescription?

Yes. You don't need to have your eye test with us to buy glasses from us. Bring your current prescription to either practice.

How do I book?

Book online at any time, or call Great Barr on 0121 325 0665 or Sheldon on 0121 742 9599.

Ready to book?

Same-week appointments at Great Barr and Sheldon.

Book an Eye Test